About

Wellbeing is a state of health and contentment—physical, social, spiritual, and emotional. These dimensions of wellbeing are interrelated and indivisible.

Our focus is on projects that work towards:

A society that builds confidence in individuals and communities.

People are confident in and proud of their individual and community identities.

People have the agency to make decisions about their own life.

A society that embraces people as they are and understands that our differences shape the world we share.

People understand and respect other individuals and communities and can live in harmony with them.

People feel included and include others.

There are equal opportunities for all members to discover their strengths and reach their potential.

We believe that every community can identify and resolve its own challenges and chart meaningful paths for its future. Our role is to stand alongside communities as allies, supporting locally driven initiatives through partnerships based on trust and mutual respect. We work with community-based project partners to foster experimentation and innovation, through projects that are community-owned, values-aligned, and guided by local intent

Our approach is grounded in the concept of ibasho, a Japanese term referring to a deep sense of belonging, either to a place or within a community. This idea shapes how we engage with communities: creating space for people to feel safe, valued, and connected.

Rei Foundation builds long-term, trust-based relationships with community groups. Together, we work to rediscover and reclaim intrinsic strengths, rooted in culture, shared histories, and local knowledge, that may have been overlooked, forgotten, or suppressed. Through this collective process of reclamation, we safeguard these strengths and activate them for current and future generations.

As these strengths are brought to light, communities can cultivate their own ibasho, a sense of belonging that fosters confidence, resilience, and a sense of possibility. Within this space, individuals flourish. Communities are empowered to identify local issues and the tools, traditional or newly created, that can address them. We believe that when communities lead their own development from a place of belonging and confidence, they unlock powerful capabilities, not only to solve problems but to imagine and pursue new futures.

Diverse communities bring different strengths that enrich society and help it remain vibrant, innovative, and adaptable.When people are secure in their ibasho, they become their own best advocates and champions for the value of diversity in the world we share. e support efforts to safeguard and activate the unique, intrinsic strengths of communities, for themselves and for future generations.